White Label Website Builder: What Agencies Need to Know
What White-Label Actually Means
White-label means you deliver the product under your own brand. For website builders:
- The client sees your agency's name, not the tool vendor's
- Invoices and contracts come from you
- You set the pricing and keep the margin
True white-label is rare. Most "white-label" claims are just "you can remove our logo from the footer."
Why It Matters for Agency Economics
If your clients know you're using an AI tool to generate sites in 60 seconds, your ability to charge premium prices erodes. White-label preserves your brand and your margins.
What to Look For
- Custom domain for delivered sites — Client's site lives on their own domain, not a subdomain of your tool
- No vendor watermarks — No "Made with [Tool]" in the footer or source code
- Your own billing — Invoices come from your business; client never sees your cost structure
- Transferable ownership — If a client wants to take their site elsewhere, you can export cleanly
The Margin Math
Charge $199/month per client. With 20 clients: $3,980 revenue/month. With 50 clients: $9,950 revenue/month. Your tool cost is fixed. Revenue scales with clients.
What to Tell Clients
"We use a proprietary system we've built our delivery workflow around. It's what lets us turn around professional sites quickly and keep your monthly costs low."
That's true, professional, and enough.
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